Built to IHG brand standards

The delivered programme

What the Holiday Inn licence asks of the furniture

IHG franchises Holiday Inn under a licence agreement, and the licence, as reproduced in the brand's US franchise disclosure, describes the system it grants as including “standards, specifications and policies for construction, furnishing, operation, appearance, and guest service” and adds that “the License may include obligations for the performance of construction and renovation work specific to the property being licensed, which will be detailed in Attachment “B” to the License”. Attachment B is where a conversion's furniture list lives. FranchiseOverview's copy of the Holiday Inn disclosure puts the furniture, fixtures and equipment line at $1,831,900 to $2,473,100 for the model hotel and the Property Improvement Plan fee at $0 to $10,000.

At the bench those standards arrive as the specification behind the drawings: casegoods to a stated board grade and finish, headboard walls upholstered to the fire standard the market names, and the wardrobe, minibar and desk as fixed joinery with the ventilation and cable cut-outs the book specifies. Holiday Inn Al Khobar carried all of those, for guestrooms and suites, and shipped from Gemlik as one programme.

IHG's own figures for the flag

IHG's development site positions Holiday Inn as “upper midscale” and says the brand “provides owners with unique flexibility to suit their market and site requirements”, with a design model that “streamlines the cost to build, open and operate”. Its 14 May 2026 release for the Americas reported 23 signings for the Holiday Inn brand family in the first quarter and pipeline additions up more than 30% year-over-year, “driven by continued demand for conversion opportunities and growth across key segments including Suites and the Holiday Inn brand family”.

The same company's supplementary information shows the other side of the ledger without comment: Holiday Inn's Americas system size moved from 109,526 rooms at the start of 2025 to 106,181 at the end of it, 1,427 rooms opened against 5,166 removed, and a further 1,555 left in the first quarter of 2026. A conversion in and a removal out are the same event for a furniture factory: a room measured, sorted into kept and replaced, sampled and rebuilt to a book.

Delivered for, and what that means

We claim delivered work. Holiday Inn Al Khobar was manufactured to IHG's standard and delivered; it was not an approval, and the page does not say it was. IHG's own franchise resources direct owners to request a disclosure document and describe a supplier programme under its “Powerful Procurement” owner-value pages; the buying decision for the furniture, as under the other flags, sits with the owner and the studio specifying for him. What a factory can put in front of that decision is a delivered programme with a scope that can be checked, and a reference that can be called.